The most important thing for this kind of foils is that they follow the fashion.
Consumers prefers specific designs for a while following the fashion, but they
get tired of them as time goes by, and grow interested in other picture frames
with different designs. Therefore we will actively develop new designs to cope
with the customers' rapidly changing tastes.
Recently the materials of the picture frames on which Hot Stamping Foils are transcribed
have been diversifying gradually, so we have made aggressive efforts to find ways
for our Hot Stamping Foils to be transcribed on various materials.
We have continuously devoted ourselves to developing new designs which will
satisfy the customers' needs by studying the market trends and analysing the
data. Especially Design Foil business is the one which requires strenuous efforts
because, while we develop new skills, we have to meet the customers' changing
needs owing to the changing fashions.
AFC are well prepared to develop any design by exchanging opinions with our
customers and using all the Know-Hows for manufacturing them that we have accumulated
for a long period.